2011 was my fourth year as a flower grower, I was more determined than ever to make this work. It just had to work. I had gotten a job that winter and I was not sure what I was going to do when the spring came. It was an ok job with some serious potential but it was still a job and I was not sure that’s what I wanted. I spent my free time that winter and spring working on a business plan, planning for the upcoming season, and looking for farms. I had tweaked my big master growing plan a bit from the year before. I made the walkways a little smaller so that I could squeeze in a couple more beds and a took over a little piece of shady lawn to plant some hydrangeas in. The previous fall I had planted a bunch of perennials hoping to get an early jump on the growing season. I had gotten them in late and only about half of it worked out as planned. I discovered that a good mix of early perennials is key to filling that gap between spring bulbs and summer annuals. Spring came late that year and I had actually booked a few decent sized weddings for early in the summer. I took that as a sign a quit my job.
Much of my planting had been planned for wholesale to florists but I was beginning to see that option was not going to pay out for me. The year before I had found a couple of new floral designers who were my age and committed to buying as much local product as possible. They both had closed up shop over the winter and had gotten themselves some “real” jobs. They were not the only ones to close up shop in 2010-11. I decided to try wholesale bouquets to a local natural food store chain. It was ok and I made some good money there, I had a few good florist clients, a handful of weddings and the farmer’s market. This was the first year that I decided to do only one farmer’s market, mid-week markets were just not worth it for me and I was done trying.
Weddings, this was the first year that I really saw the potential to earn money from weddings. I was starting to attract some attention and book more weddings from people who had some larger budgets. I was not able to grow enough of the flowers that I needed for the bigger weddings, especially early and late in the season so I started buying from other local growers to supplement what I had growing in my own field. It was nice to see what other people were doing with the same season, it was also nice to not be totally screwed if something went wrong in my production. I could still deliver.
That fall I bought a used hoop house frame but Gramps was reluctant to let me put it up. I was a bit reluctant myself, I thought we would be moving soon so it didn’t really make sense. Just like planting lots of peonies and hydrangeas didn’t make sense if I was just going to dig them up in a year. So we get to the end of the growing season and I have nearly broken even. I went to that ASCFG conference looking for answers. I started to get this feeling of “parents just don’t understand.” There were not very many young growers at these conferences (which is starting to change) and I was wondering if everyone had forgotten how hard it was to get started. You can’t tell me that in a room with hundreds of flower growers that every single one of them hit it out of the park right from the very beginning. Maybe I was asking the wrong people. I really wanted to know if this was all going to be worth it. Should I just quit now and go back to school? I did learn that it usually takes five years to make any sort of profit and usually seven years before you start to get comfortable. I also learned that most of the growers have an additional source of income, or had a good job and money in the bank before starting their farms. That was not to say that one couldn’t make a viable long-term, save for retirement, buy your own health insurance type of career out of flower growing but I had yet to meet very many people who had done it. And at this point I should mention that Nich has a full time job that pays all of our bills. He has little in the way of benefits but he does make enough to pay the bills, buy groceries, and get us out for a little fun on occasion. He does not make enough that we can go on vacation, or save for retirement, or even afford a new (used) car. If we want these things (and we do) I have to contribute to our income.
And so year four ended with me getting a part time and temporary job. I had nearly broken even but was uncertain of my future. I was very sure that if things were not better next year that I would quit. I just could not keep doing this, it was exhausting both emotionally and physically and it was draining our finances.