2014 was year number seven for me as a business owner and cut flower grower. It was not like I had hoped it would be. None of these years were as I had hoped that they would be. I have heard that year seven really is where things start to get easier. I have also heard (usually in a more hushed tone) that year seven is where a lot of businesses loose momentum. That was me last year, lost momentum and I did not seeing it coming. Though I probably should have realized that since I had already been stretched to my limit the year before, there would not be room for more stretching.
I should have hired help at the beginning of the season but I did not. By the time I realized that I would have to turn away business because I physically could not handle anymore, it was too late. There was no time for finding or training an employee and by the end of July I was exhausted. As in what am I doing with my life, I could work at Starbucks and be a lot happier. Well we all know that’s not really the truth but I was seriously fed up with my situation. For the first time since I started my business, it did not grow from the previous year. It stayed the same. It would have made me panic had I not been so exhausted, I sort of felt defeated. I love to grow but I don’t love the heat and humidity of July, I don’t love sunburns or bug bits. I don’t love my 45 minute drive to and from the farm. I especially don’t love not earning a living wage. I mean a girl has got to eat!
You know what does pay a decent wage for me? The design work. Which I like. I really like it a lot. I don’t much care for all of the office work that comes with it but you have to pick your battles. So that was it. I had decided to quit growing flowers and just be a designer. That’s right, it was August and I knew I could not continue to live my life this way. I was done.
So that was that, the decision had been made…. But if I was going to be a designer a whole lot of peonies sure would come in handy. And if I’m going out there to tend to my peonies I may as well plant some iris. And I do love ferns. And I did have a bunch of hydrangeas out there already. And I could plant a prairie…. This situation really snowballed on me. In September, less than a month after I had decided to stop growing, I had spent $5000 dollar on plants and shade structures. It was at this point that I realized maybe I needed a 12 step program.
I put in a lot of perennials and I put them in landscape fabric. I ordered some more for this year (plants and landscape fabric.) By the end of this spring I should have about half of my field in landscape fabric with perennials and woodies. This was the plan that I had started the year before and it was still a good plan, I just need some help in executing it. Also I need to make some money in the off season.
So clearly the solution to my problems was not going to be quit growing flowers. I decided that the solution to my problem was going to be to start another business… hmmm… and I better hire a couple of helpers. Yes that was the choice, to separate the farm and the weddings into two different brands. My hope is that this will have a huge impact on my marketing and my identity as a designer. Stay tuned… big things are coming this way!
Hope you find your balance. It’s so much work but better than most other jobs.
Thank you so much for sharing your joys and struggles on the flower farm. Seven years is a long time to devote your life to flower farming, and not be making a living wage. I am at the start of a floral journey, you have made my decision much easier for me.
I have taken formal floral design classes. I love to design, I love to cut fresh garden flowers from my yard and design with them. It makes me very happy. I don’t have a flower farm. I could be a designer that uses mainly farm fresh, locally grown flowers in my design business for weddings and events and work in a home based studio.
I have a good space to set up a design studio, but not the location for a store front flower shop. In my dreams, I would have a lovely and welcoming flower shop on a busy street with a lot of foot traffic. A striped awning over the windows, and many beautiful buckets of flowers creatively displayed on the sidewalk to entice customers. Until I have a living wage, and the funds to invest in a store front flower shop, I can still build my home based business until I am a well known, established floral designer. Best of luck to you in your new endeavor, I know you will succeed. Please keep us posted! 🙂
Good Luck. I think many flower farmers go through a similar process. I have been growing as a part-timer for almost 20 year (I can’t beliive that) but I just haven’t found a way to make it pay a full time salary. It also helps that I really like my ‘other’ job as well. So I keep plugging because I don’t want to stop growing flowers……maybe it will become my full time retirement project 🙂